Experience Entity
Entity Beauty's history began in 2000, founded by two internationally celebrated nail artists, Tom Holcomb and Tom Bachik. Their vision was to create a brand that would empower beauty professionals by providing them with superior products, innovative technology, and advanced education. This focus on the needs of the nail professional from the very beginning set Entity apart, quickly earning it a reputation for quality and performance within the industry. The brand's early success, which included winning NAILS' 2005 Readers' Choice Awards for a favorite new product, solidified its place as a leader in professional nail care. Later, Entity became part of the Nail Alliance family, a company known for other industry-leading brands like Gelish and Morgan Taylor, further strengthening its foundation of expertise and innovation.
Today, Entity Beauty remains a global leader in professional nail systems, headquartered in Brea, California. The brand is a go-to for nail technicians and beauty enthusiasts around the world, offering a comprehensive and diverse product line. Their core offerings include award-winning acrylic systems, innovative dip powders, and high-performance gel polish systems like "Entity One Color Couture." Committed to raising the bar in the industry, Entity continues to provide products that are known for their purity, consistency, and durability. The brand also maintains a commitment to being PETA-certified cruelty-free, reflecting its focus on ethical beauty standards.
Rooted in Professional Expertise
Entity was founded by world-renowned nail artists Tom Holcomb and Tom Bachik. Their deep understanding of the industry ensures that every product is designed with the needs of a professional nail technician in mind, providing superior performance and reliability.
Innovative and Award-Winning Formulas
Entity has been a leader in innovation since its inception, earning a reputation for its cutting-edge nail systems. Entity's products, including its acclaimed acrylic systems and gel technologies, are consistently recognized for their exceptional quality and performance.
A Comprehensive Nail Care Ecosystem
Entity offers a full suite of professional nail systems, including acrylics, dip powders, and gel polishes. This allows professionals and enthusiasts to find all the necessary products—from preparation to finishing—within one trusted brand, ensuring compatibility and consistent results.
Unmatched Durability and Performance
Entity products are formulated to be long-lasting and durable. Whether it's their chip-free gel polish that can last for weeks or their strong, flexible acrylics, the brand delivers a high-performance finish that resists lifting and damage.
Halal-Certified and Cruelty-Free Nail Care
Entity Clean is a specialized line of nail care products that holds halal certification from Halal Watch World. This means the products are formulated without alcohol or animal-derived ingredients, making them suitable for consumers seeking to comply with Islamic principles.
