About Us
EMSA Distribution (Pty) Ltd
Founded in 2017 by industry veteran Jonathan Lieman, EMSA Distribution was built on nearly two decades of experience in the professional hair and beauty industry. Jonathan’s vision was to create a company that could service the entire Southern African market with premium-quality products and unmatched customer service.
Today, EMSA Distribution is proud to be the largest professional hair and beauty supplier in Southern Africa, offering a wide range of international brands and tailored solutions for salons of every size. With multiple locations across the country and a national network of sub-distributors, our footprint continues to grow. Visit our Johannesburg or Cape Town showrooms and meet with one of our expert consultants for a personalized salon supply solution.
Lime Light (JHB)
Lime Light was the first division launched within EMSA Distribution, created specifically to meet the needs of the professional hair and beauty industry. From colleges and training institutions to top salons across South Africa, Lime Light is trusted for both the quality of our products and the dedication of our service.
Whether you need a single hair clip or a fully furnished salon setup, Lime Light delivers—literally. Our experienced team ensures nationwide delivery and personalized support, offering tailor-made solutions for businesses of any size.
Sparkle Cosmetics South Africa
Sparkle Cosmetics is a proudly South African beauty distributor with a legacy of over 25 years. Known for its exclusive distribution of international nail and beauty brands, Sparkle is the official and sole distributor of Gelish and Morgan Taylor in South Africa.
With hubs in Johannesburg and Cape Town, Sparkle is synonymous with premium products, outstanding service, and a commitment to both professional and retail customers alike.
